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Destination weddings wedding planning

Old Money Weddings: Luxury Without Ostentation in Italian Weddings

esterchianelli
February 5, 2025
3 Mins read
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Getting married in a villa in Tuscany, in a palace overlooking Lake Como, or on a terrace perched above the Amalfi Coast: this is the dream of those who desire a wedding that exudes timeless elegance, whispered luxury, and innate sophistication. This is the essence of “Old Money” style weddings.

No excesses, no extravagances: the Old Money wedding does not need ostentation to shine.

It is a sophisticated celebration that expresses luxury through sobriety, quality, and good taste, in a perfect balance between tradition and refinement.

The Old Money Aesthetic: Sophistication in Details

Forget over-the-top decorations and flashy setups: Old Money style is recognized in the meticulous care of simple yet extraordinary details. Heavily embroidered linen tablecloths, vintage porcelain with a traditional taste, silver candelabras that reflect soft, warm light.

The flowers are not a burst of bright colors but a harmonious selection of hydrangeas, peonies, gardenias, and English roses in pastel tones, arranged with a natural elegance that appears effortless.

Every element is chosen with discretion and taste, avoiding excesses and fleeting trends, to create a breathtaking atmosphere.

Locations: The Luxury of History

For an Old Money wedding, the right location is crucial: an estate nestled among the Tuscan hills, a stately villa reflected in the tranquil waters of Lake Como, or a palace overlooking the cliffs of the Amalfi Coast, where the scent of citrus mixes with the sea breeze.

The locations do not shout opulence; they whisper it through details that tell stories of generations: frescoed ceilings by master artisans, ancient terracotta floors, terraces adorned with bougainvillea.

Authentic luxury does not need ostentation; it resides in the timeless beauty of a landscape that transcends fleeting fashions.

The Dresses, from the Bride to the Guests: Simplicity and Elegance in the Dress Code

No excessive volumes, no rhinestones or overly flashy details: the Old Money style celebrates the bride with dresses of clean lines, fine fabrics, and tailored details. Silk, French Chantilly lace: everything must appear natural, never artificial. A light veil, tulle gloves, and a discreet bouquet complete the circle of perfection.

The guests move gracefully between classic and sophisticated, with no exaggeration, no forced style, just authentic elegance.

This trend is rooted in concepts such as sobriety, distinction, understatement, and a wardrobe defined by impeccable tailored suits or relaxed yet polished outfits, minimal colors, clean lines, attention to detail, discreet yet high-quality accessories.

The Reception: Taste and Tradition

Old Style cuisine is authentic, made with excellent ingredients and dishes that respect local traditions. The wine? If you’re in Tuscany, Brunello di Montalcino or Chianti Classico. If you’re at Lake Como, a vintage Franciacorta. On the Amalfi Coast? A mineral white from the region. And, of course, no excessive open bar: only classic cocktails served with discretion.

The Secret of an Old Money Wedding

The aesthetic of Old Money is not just a fashion trend: it is a lifestyle that exudes timeless grace and a deep appreciation for tradition.

It is a subtle elegance, passed down like a family secret, made of details that withstand time and a charm that is unaffected by fleeting trends. An Old Money wedding is much more than a party: it is the embodiment of an art of living, a perfect balance between tradition and modernity, where luxury is expressed in quality, discretion, and impeccable taste. It is not just a celebration, but an inheritance that highlights a commitment to good manners and social grace. An unforgettable memory destined to shine through the years.

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ESTER CHIANELLI
WEDDING & EVENT PLANNER

ITALY
Lake Como | Tuscany | Umbria | Sicily | Apulia

AMALFI COAST
Sorrento Riviera | Amalfi Coast | Ravello | Positano | Capri and Islands

NAPOLI (office and creative studio)
Corso Vittorio Emanuele 166/a

Meet our Planners in Italy by appointment.

Our studio hours are from 9:00 AM to 6:00 PM CET. Visits to our studios are by appointment only.

Mobile: +39 380.6966342
Email: info@esterchianelli.com

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Can you feel the emotion in my eyes? ♥️ Durin Can you feel the emotion in my eyes? ♥️

During the conference, I had the opportunity to share how my work as a destination wedding planner goes beyond just organizing events. 
It requires a deep ability to adapt to the unique needs of each couple, understanding their cultural differences, and creating experiences that truly reflect their story.

Every wedding I design enriches my journey, not just through the celebration of love, but through the challenge of meeting diverse expectations and blending traditions from around the world! 🌎♥️

Still so grateful for this opportunity to share my passion and experiences with such an incredible audience! 

Producer: @rsvpclubofficial 
Co-Producer & Designer: @krenn.events 
Hotel Sponsor: @anantaravienna
Music & Immersive Entertainment, Creative & Show Production: @eversomusic
Photography: @katkakoncal
Videography: @teteatete_films
Event Art & Branding: @cecinewyork
Printing: @leemingbrothers
Floral Designer & Concept Designer: @paularooneyfloraldesigner
Floral Wholesaler: @pascalmatla
Furniture Rentals:@altera_event_tent
AV: @conceptsolutionseurope
Hair and Make Up: @jujuwest15 @lisabridalhairandmakeup 
Linens: @chateaunoireventhire
Scene Stealers Backdrops & Welcome Signage:@diepartyfee Scene Stealers: @scenestealersofficial 
Scene Stealers Costumes:@mascaradecostumes_ch
Scene Stealers Design:@christinarhodes.studio

\\ WHATEVER YOUR HEART DESIRES, WE’LL MAKE IT HAPPEN \\

|| Ester Chianelli Italian Wed Agency ||

📱3806966342
💻 www.esterchianelli.com
📧 info@esterchianelli.com 

#RSVP #RSVPinVienna #destinationweddingplanner #destinationweddingitaly #favouriteweddingplanner #weddingplanneritaly
I DID IT!!! 🏆✨ Two unforgettable days in Vie I DID IT!!! 🏆✨

Two unforgettable days in Vienna — days that brought something truly special into my life ✨

For the very first time, I had the honor of speaking alongside three incredible women (@eventfully_weddingplanner @amkweddingsandevents @chateauchallain ) during a powerful and inspiring panel. 
But the most unexpected moment came during the Awards night: I received the Favourite Wedding Planner award — a recognition that took me completely by surprise and marked an unforgettable milestone in my life 🏆✨

I’m still on cloud nine, and I think this video say it all. This award is not just a moment — it’s a memory I’ll carry with me forever.

Huge congratulations to everyone who brought absolute perfection to these events — especially to @krenn.events who elevated everything to the next level, and a heartfelt thank you to @rsvpclubofficial form the bottom of my heart ❤️

Producer: @rsvpclubofficial
Co-Producer & Designer: @krenn.events
Hotel Sponsor: @anantaravienna
Music & Immersive Entertainment, Creative & Show Production: @eversomusic
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Scene Stealers Backdrops & Welcome Signage:@diepartyfee Scene Stealers: @scenestealersofficial 
Scene Stealers Costumes:@mascaradecostumes_ch
Scene Stealers Design:@christinarhodes.studio

#rsvp #rsvpgallery #awards #weddingplanners #favoriteweddingplanner #
‘Senza fine..’ 🎶 Like the unforgettable cha ‘Senza fine..’ 🎶
Like the unforgettable charm of Ida & Andrea’s day at Villa Zagara 🤍🌿
Let their wedding inspire your own taste of Italy—for a once-in-a-lifetime celebration ✨

🌿🤍🌿🤍

‘Senza fine..’ 🎶
Come l’indimenticabile fascino del matrimonio di Ida & Andrea a Villa Zagara 🤍🌿
Fai sì che il loro matrimonio ispiri anche il tuo sogno di una celebrazione unica in Italia! ✨

Wedding Planner: @esterchianelli_iwa 
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Photography: @magik 
Videomaker: @fabiobrannofilms 

\\ WHATEVER YOUR HEART DESIRES, WE’LL MAKE IT HAPPEN \\

|| Ester Chianelli Italian Wed Agency ||

📱3806966342
💻 www.esterchianelli.com
📧 info@esterchianelli.com 

#sorrentowedding #amalficoastwedding #destinationweddingitaly #italianwedding #italywedding #weddingvenueitaly #italianweddingplanner #alfrescowedding
When your bridesmaids and the breathtaking backdro When your bridesmaids and the breathtaking backdrop come together, you know the day is destined to be perfect ✨

And it truly was! Erica & Dustin’s wedding at @castelloaragonesedischia 🏰🌊

Every detail, including the ‘besties’ in their gorgeous dresses, made this Italian wedding even more unforgettable and magical 🤍 

Could you picture your dream wedding here?

🤍🌊🤍🌊

Quando le tue damigelle e lo sfondo si uniscono, sai che questa giornata è destinata a essere perfetta ✨

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Riusciresti a immaginare il tuo matrimonio da sogno qui?

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|| Ester Chianelli Italian Wed Agency ||

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🌸🕯️🌸🕯️

Ecco come si presenta una vera tavola di matrimonio all’italiana: 

una lunga tavolata sotto un pergolato di gelsomini, luce soffusa del sole, centrotavola floreali in rosa pastello e il bagliore delle candele. 🕯️🌿🌸

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\\ WHATEVER YOUR HEART DESIRES, WE’LL MAKE IT HAPPEN \\

|| Ester Chianelli Italian Wed Agency ||

📱3806966342
💻 www.esterchianelli.com
📧 info@esterchianelli.com 

#sorrentowedding #amalficoastwedding #italianwedding #destinationweddingitaly #italywedding #luxuryweddingvenue #weddingvenueitaly #italianweddingplanner
Dancing under the sky ☁️🌙 This is what Ital Dancing under the sky ☁️🌙
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🤍🌿🤍🌿

Ballando sotto il cielo ☁️🌙
È questo il bello dei matrimoni al fresco in Italia.

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\\ WHATEVER YOUR HEART DESIRES, WE’LL MAKE IT HAPPEN \\

|| Ester Chianelli Italian Wed Agency ||

📱3806966342
💻 www.esterchianelli.com
📧 info@esterchianelli.com 

#sorrentowedding #amalficoastwedding #destinationweddingitaly #italianwedding #alfresco #alfrescowedding #outdoorwedding #outdoorweddingvenue

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